Newspapers in Search of Job Advertisements
Neue Zürcher Zeitung, February 01, 2004 Two studies from Germany and the USA For three years now, the media industry has been confronted with a continuing decline in demand for employment advertising....
View Article“We React to the Customer’s Demands”
Neue Zürcher Zeitung, August 22, 2008 How Craigslist Revolutionised the Classifieds Business in the U.S. Some count him among the gravediggers of the daily newspaper, but for many he is the benefactor...
View ArticleAn Idea Too Early
Message, 3/2009 In the mid-90’s, Mark Willes introduced controversial structures to rescue the Los Angeles Times, yet in the end arduous opposition brought him down. Had his strategy been implemented,...
View ArticlePredictable Future
New research may allow advertisers to sigh with ease and erase the gap between words and actions. Emily Falk of the University of California Los Angeles and her colleagues have managed to predict the...
View ArticleThe Price of Credibility
The need to be present in social networks leads more companies to desert traditional media and head for the Internet. Yet the game might not be worth the candle, when the medium lacks credibility to...
View ArticleRomanian Online Advertising Grows Fast
In 2012, advertisers invested more than 300 million euro into Romania’s advertising market, a 2 percent decrease when compared to 2011. Although television is the advertising channel which receives the...
View ArticleHow Recipients Judge the Quality of News
The pressures of cost and time that newsrooms work under today severely hampers news production and threatens the nature of journalism. A large number of media outlets have tried to increase sales...
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